Nostalgic

It’s becoming a trend for fashion labels to start collaborating with famous directors to present their new collection thru short movies. Maybe it’s a new PR methodology to get as much exposure out to those film enthusiast. For this clip, Prada has worked with Chinese filmaker Yang Fudong to represent the new direction in its visual communication through a black & white journey in Shanghai during the 30s & 40s. Nicely art directed.