Axe Rise Up is a shower gel, whose promise is to wake you up, so that you don’t miss any opportunity – in the Axe semantics that means don’t miss the girl. In my opinion, this video is a brilliant and playfull illustration of it. The kind of video one might want to watch twice, with sharing potential.
Text translation :
- Look closely at this guy
- He didn’t notice the 10 beautiful girls around him. Apparently neither did you.
- Wake up and get ready.
