It’s not about web traffic anymore

It’s always puzzling for me when i explain online rational to traditional folks. The mental vision of them is focus on driving the traffic to the website and create a sense of urgency for users to sign up with a service or a product. But with the rise of web 2.0, and now coming to web 3.0, the behavior is changing and folks nowadays are looking for unique content on the web. So Barbara Scala, Founder of Bloom mention this;

“It’s not about getting people to come to my web site anymore. It’s about getting my content; my videos,my articles, my event promotion announcements, on YOUR web site. That’s what I’m paying attention to now.”

- Barbara Scala, Founder of Bloom

She is quite spot on when you think about what she said. Read this article and maybe it could change the way you look at digital mediums.