Old spice gets personal

After the ever entertaining old spice commercials, they are back and posted another 25 video’s (and counting) in which the Old Spice guy personally thanks online influentials like Ellen Degeneres, Perez Hilton and Tim Nudd and random strangers for their link love and comments. And not only by name, but in a real ‘I now who you are, and what you are up to’ kinda way. This single tweet by Kevin Rose, with over a million Twitter followers, shows that this next level social media campaigning works like crazy.

Digital pinball

Love this digital pinball done by DoubleYou for Nike Spain, as a part of their country adaptation for the gigantic Write the future campaign, looks like digital content within an analog containeris becoming kind of cool these days.

World cup twitter replay

Remember those championship manager games in the early nineties when you are perpetually watching your team place against others just by watching the text commentary? Twitter world cup replay has brought the same notion with this world cup and brings much joy to those who doesn’t have access to the games. Awesome data visualization.

Youtube play

Great film from animator Johnny Kelly launching YouTube Play, a collaboration with the Guggenheim Foundation to showcase creative videos from around the world

All i ever need

The MIT Media Lab never ceases to amaze us – its latest invention is from Natan Linder, and at first glance could be taken as a quirky looking desktop lamp. Oh, but LuminAR is so much more than a light source. It’s a personal computer, desktop helper robot and research assistant all in one!

Billboard yourself

“Billboard yourself, you are made of music” is an interactive installation, what a cool one, fromAlmap/BBDO in Brazil for Billboard Magazine.

Time lapse through Japan

With voyage through Japan thanks to this video superb in time-lapse entitled “Hayaku” by Brad Kremer. Many catches off sights carried out in Tokyo, Matsuyama, Imabari, Nagano, Gifu and Ishizushisan. Sweet.

Durex Baby

An idea that was submitted for Future Lions 2010. A brilliant application that simulate the experience of having a new born to encourage guys to put that cap on.

Axe rise up

Axe Rise Up is a shower gel, whose promise is to wake you up, so that you don’t miss any opportunity – in the Axe semantics that means don’t miss the girl. In my opinion, this video is a brilliant and playfull illustration of it. The kind of video one might want to watch twice, with sharing potential.

Text translation :
- Look closely at this guy
- He didn’t notice the 10 beautiful girls around him. Apparently neither did you.
- Wake up and get ready.

Hyperlinks in Printed Books

Ubimark embeds books with two-dimensional codes that work as hyperlinks when photographed. So far there’s just one book available in English, Around the World in 80 Days, with the bar-like codes.

Purdue Professor Embeds Hyperlinks in Printed Books, by Mary Helen Miller