
Have you ever wonder why working professionals always wish they were back in school? The group of friends, the random stuff we did and the endless late night rush for project deadlines. All these were times we miss. But I guess deep down inside we all miss the purity of the ideas and concepts we have in our work.
A couple of months ago, I gave my students an open topic task on creative thinking. I was surprise on the originality of their ideas and it was indeed quite mind blowing. So out of curosity, I gave them another brief, but this time round, the idea must have a commercial value to it. And just as I expected, the ideas were dull and quite superficial.
This small experiment really sets me thinking whether commercial requirements kills the purity of an idea. It’s inevitable that as artist in this society, we are often told to sallow our pride and do what the client wishes. No doubt the argument of the viablity of us as creative stays, I still believe that there should be some creative lisence to the work we do. So the next big question, how long can we last to see a happily ever after?