Posts Tagged 'Activation'
Coke 007
Check out this Coke Zero challenge for the launch of the new 007 movie… An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you …
Coke 007
Check out this Coke Zero challenge for the launch of the new 007 movie… An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you …
Stop working. Start Drinking
Well guess the crazier you get, the more attention you gather. Be inspired by Ultimat Vodka who tried the “window washer” option to tell white collars to drink rather than work.
The campaign message “Stop Working. Start Drinking.” isn’t exactly …
Stop working. Start Drinking
Well guess the crazier you get, the more attention you gather. Be inspired by Ultimat Vodka who tried the “window washer” option to tell white collars to drink rather than work.
The campaign message “Stop Working. Start Drinking.” isn’t exactly …
The Beckham surprise
Adidas has recently created two similarly cool retail activations in Amsterdam and London, surprising shoppers with guest appearances by popular football players. In both cities, fans were in (positive) shock, making for some entertaining videos.…
The Beckham surprise
Adidas has recently created two similarly cool retail activations in Amsterdam and London, surprising shoppers with guest appearances by popular football players. In both cities, fans were in (positive) shock, making for some entertaining videos.…
Mini store
Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were mobile MINI stores that could …
Mini store
Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were mobile MINI stores that could …
Peeing games
Waternet is (amongst other things) responsible for cleaning the canals in Amsterdam, a pretty big task in itself. But each year on “Queensday” they come under siege from millions of people consuming excess amounts of alcohol, who in turn, use …
Peeing games
Waternet is (amongst other things) responsible for cleaning the canals in Amsterdam, a pretty big task in itself. But each year on “Queensday” they come under siege from millions of people consuming excess amounts of alcohol, who in turn, use …
Puma fast purchase
Puma claims to have the fastest running shoes, so shoppers of the Puma Faas shoe should also be among the fastest. This in-store activation by Puma Mexico rewarded a speedy trip to the cashier. Discounts were handed out by counting …
Puma fast purchase
Puma claims to have the fastest running shoes, so shoppers of the Puma Faas shoe should also be among the fastest. This in-store activation by Puma Mexico rewarded a speedy trip to the cashier. Discounts were handed out by counting …
Drama button
Upon pushing the button, an ambulance suddenly appears to pick up an injured person, only for the paramedics to clumsily drop the man several times.
In a matter of moments, the square is full of action, including a near-naked biker, …
Drama button
Upon pushing the button, an ambulance suddenly appears to pick up an injured person, only for the paramedics to clumsily drop the man several times.
In a matter of moments, the square is full of action, including a near-naked biker, …
Zeeman + Fashion week
Zeeman, a famous cheap clothing retailer from Holland, wanted to prove that looking good doesn’t have to be expensive. They chose the Amsterdam International Fashion Week as their ultimate stage to tell their story. The guerrilla stunt worked. Pretty …
Zeeman + Fashion week
Zeeman, a famous cheap clothing retailer from Holland, wanted to prove that looking good doesn’t have to be expensive. They chose the Amsterdam International Fashion Week as their ultimate stage to tell their story. The guerrilla stunt worked. Pretty …
Gift a stranger
Spread a little bit of happiness in the world:
Send a gift to a complete stranger.
giftastranger.net
A project by Happiness Brussels (happiness-brussels.com)…
Gift a stranger
Spread a little bit of happiness in the world:
Send a gift to a complete stranger.
giftastranger.net
A project by Happiness Brussels (happiness-brussels.com)…
KLM Surprise
In the past weeks KLM have been committing little acts of kindness because they wanted to discover how happiness spreads. KLM’s social campaign involved a team of people identifying KLM passengers currently waiting for flights (and hanging out on twitter), …
KLM Surprise
In the past weeks KLM have been committing little acts of kindness because they wanted to discover how happiness spreads. KLM’s social campaign involved a team of people identifying KLM passengers currently waiting for flights (and hanging out on twitter), …