Archived entries for Activation

Grocery musical store


For Improv Everywhere’s latest mission, six undercover actors burst into song in a grocery store in Queens. Three minutes and lots of silly choreography later, they returned to their roles as shoppers and stock boys. The mission was filmed with hidden robotic, lipstick, and wearable cameras. Enjoy the video first and then go behind the scenes with on their site.

The Story of Charity:Water

This September, charity: water turns 3 years old. In just three years, they’ve raised more than $10 million through over 60,000 donors and helped more than 700,000 people in 16 countries. A powerful movement indeed.

Real life video game

36 Skaters made a real-life tetris game by attaching a symbol on their head and skating down hill. Sweet.



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