A project by Happiness Brussels (happiness-brussels.com)

In the past weeks KLM have been committing little acts of kindness because they wanted to discover how happiness spreads. KLM’s social campaign involved a team of people identifying KLM passengers currently waiting for flights (and hanging out on twitter), before researching each person’s social profile to find out a little more about their personality and destination, before matching that to a surprise gift that they’d give before each person boarded their flight. The aim was to add a little surprise to offset a boring wait, but also to create happy customers who have plenty of time on their hands to tweet their network about a great KLM experience at the airport. That’s a very cool social experiment.

With almost 20 minutes long, and which began at 21hs, the show featured the 155 rooms of the hotel turning south side of a stage show, choreography and lighting. 66 dancers did a performance on the windows lit with LED as a walkway outside onto the street received the parade of clothes from the collection, including griifes like Mossimo, Merona, Converse and Liz Lange. The music was played live by an orchestra but who were far away and could see but not hear, could call a number to hear the audio of the show.

Creation of agency and production of Mother NY LEGS. Some nice pictures can be viewed in Flickr . Very nice vision of retailer Target to launch fashion in this manner.

This September, charity: water turns 3 years old. In just three years, they’ve raised more than $10 million through over 60,000 donors and helped more than 700,000 people in 16 countries. A powerful movement indeed.

36 Skaters made a real-life tetris game by attaching a symbol on their head and skating down hill. Sweet.