theideasketchpad® » Advertising

Nike Jordan: Quick Control Chaos

Admin — Wed, 18 Jan 2012 05:06:21 +0000

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc. Check out the site, it’s quite awesome.

Google maps cube

Admin — Mon, 16 Jan 2012 08:14:24 +0000

It seems like Google has been pumping out a tonne of new ads recently… and this one, launched just a few days ago at CES 2012, again honours their famous analogue story telling style. The ad takes the form of the classic labyrinth game that you might have on your iPhone, but is re-imagined as a massive, physical, handcrafted version of Google Maps. Love it!

Axe anarchy

Admin — Thu, 05 Jan 2012 03:17:06 +0000

Anarchy is coming to Axe, the newest ad campaign for AXE/LYNX. They have also introduced a Graphic Novel that is going to be written by you.

Heineken’s social tree

Admin — Mon, 12 Dec 2011 06:16:42 +0000

Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabling consumers to turn a digitalized tree into a special wish to their closest friends.

Droga5 goes to war in Iraq

Admin — Fri, 09 Dec 2011 04:19:25 +0000

What’s more real than today’s realistic looking war games? Real war of course. Turtle Beach, maker of gaming audio gear like headsets, teamed up with agency Droga5 New Zealand to explore this premise. They sent an experienced Kiwi gamer (not a soldier) to a real war zone: Iraq.

Walk of shame

Admin — Wed, 07 Dec 2011 07:07:15 +0000

What looks devastatingly sexy at night often winds up looking devastatingly inappropriate when you’re walking home at daybreak after Xmas parties. Harvey Nichols highlights the dreaded Walk of Shame.

Quick chef

Admin — Mon, 05 Dec 2011 03:40:59 +0000

Always nice to see that after decades of marketing and advertising people still come up with great simple ideas. Here is a nice case study of a campaign for BGH microwaves. It’s fun, it’s effective. The video speaks for itself.

Luck is an attitude

Admin — Fri, 02 Dec 2011 03:48:06 +0000

MARTINI launch new commercial starring Kisser Casting winner of the LUCK IS AN ATTITUDE campaign, Yuri Buzz. Kinda of mesmerizing with the black and white treatment.

The experiment

Admin — Mon, 28 Nov 2011 15:44:51 +0000

So this is a super clever HTML5 site from Honda. It’s called “The Experiment” and is essentially a lab where you can play with all sorts of objects in a physics-based game that challenges you to complete that chain reaction using a set of objects by placing them in the correct sequence. Reminds me of Google puzzle, but still worth to take a look.

Catch the swedish light

Admin — Tue, 22 Nov 2011 04:03:34 +0000

Summer is usually somewhat of a slow period for IKEA in Belgium. IKEA wanted Entries to change that. Instead of traditional advertising with IKEAs summer offers, they created an interactive campaign around the products. An interactive YouTube game where the audience, by viewing 48 different ads, was challenged to catch the Swedish light. As you can’t do ‘frame-by-frame’ on YouTube people had to pause the spot in the exact right moment when the light hits a product.

In that unique frame, a yellow code will appear in the top right corner. Enter the code on the summer microsite, and if you’re first, you win the product. Awesome