theideasketchpad® » Art direction

Three primary colors

Admin — Mon, 06 Feb 2012 09:46:55 +0000

Three Primary Colors is a collaboration between OK Go and Sesame Street explaining the basics of color theory in stop-motion. Try to watch this without smiling.

Sticky notes

Admin — Thu, 05 Jan 2012 12:00:42 +0000

From the creators of the Diet Coke and Mentos experiment, EepyBird show us how to have fun with sticky notes. Sweet.

Starwars portrait

Admin — Wed, 04 Jan 2012 02:46:00 +0000

The first post to the new year after taking a long holiday from the internet. Fresh motion graphics out from the oven by Ao_fujimori

Hero

Admin — Tue, 06 Dec 2011 06:54:29 +0000

3.2 million ink dots. Fascinating “making of” an illustrated portrait by Miguel Endara. I love the idea of a video storytelling piece to celebrate the oldest form of art. No special effects, no computer graphics, only plain, simple and poetic ink. Inspiring.

RGB transition

Admin — Mon, 05 Dec 2011 03:48:16 +0000

HD video, silent, 3 minute 20 second loop

A video image consists of three primary components – red, green and blue. For this work each component channel was fed a differently timed sequence of 50 common video transitions. As the three components recombine to create a video image; constantly changing forms and colours are revealed. Sweet.

Address is approximate

Admin — Mon, 28 Nov 2011 06:32:42 +0000

This beautiful stop motion Google Street View film is getting some serious attention this week, it’s been live for just over 3 days and has racked up almost 400,000 views! Created by Tom Jenkins of Theory Films, it’s a great piece and a well spent three minutes!

Catch the swedish light

Admin — Tue, 22 Nov 2011 04:03:34 +0000

Summer is usually somewhat of a slow period for IKEA in Belgium. IKEA wanted Entries to change that. Instead of traditional advertising with IKEAs summer offers, they created an interactive campaign around the products. An interactive YouTube game where the audience, by viewing 48 different ads, was challenged to catch the Swedish light. As you can’t do ‘frame-by-frame’ on YouTube people had to pause the spot in the exact right moment when the light hits a product.

In that unique frame, a yellow code will appear in the top right corner. Enter the code on the summer microsite, and if you’re first, you win the product. Awesome

Losers

Admin — Fri, 18 Nov 2011 08:43:14 +0000

Those who call people losers are the true losers. Nicely art directed clip about bullying. Neat film by everynone

Matrix surfing

Admin — Fri, 11 Nov 2011 02:41:08 +0000

Rip Curl has again created a technological world-first by capturing full-tilt surfing action using a “30 camera Array” – a line of cameras firing consistently as surfers ride towards and past it. The results are unique “frozen moments of time” – that can be viewed in a combination of angles for a true in the round perspective. Impressive.

Jellybean MTV

Admin — Wed, 09 Nov 2011 03:56:09 +0000

An animated music video created from 288,000 jelly beans and 2,460 still frames has over 1.5 million views in just a few days. The video, starring Kina Grannis, features her song ‘In Your Arms.’
The video was created with stop-motion technology and a truck load of jelly beans donated by Jelly Belly.

The project took 22 months to complete and a behind the scenes look at the process can be seen below. It took 1,357 hours of hard work and a ‘jelly bean animation team’ that consisted of over 30 people.