theideasketchpad® » Social Media

Anti drugs on facebook

Admin — Tue, 10 Jan 2012 14:46:05 +0000

Some of you have probably seen this piece of work over the last week, it’s a campaign by the Israeli Anti-Drug Authority which has created the world’s first Facebook Timeline campaign. One of the better use of social media plaform. Love it.

Negative tweet eliminator

Admin — Mon, 31 Oct 2011 05:18:46 +0000

Meet Dragee, the new Mentos positive zen master, who’s out to remove negativity from the world with the power of Mentos. On their Facebook page, Mentos have created a tab dedicated to Dragee, featuring a series of positivity videos along with a number of customisable/personalised life guidance videos… plus this, the new The Negative Tweet Eliminator that plays out in real time.

The Negative Tweet Eliminator App pulls all sorts of negative tweets from the world over in real time (based on specific keywords, hashtags and subject matter), and then Dragee thrusts his negativity destroying skills at it!

KLM live reply

Admin — Wed, 21 Sep 2011 06:30:00 +0000

To show the world its commitment to deliver a quick and personal replies to consumers who get in touch via social media, the Dutch carrier has come up with a sweet idea: 140 characters, 140 KLM employees. Normal Facebook and Twitter typed responses have been replaced with a living alphabet made up of 140 KLM employees.

For 12 hours KLM employees in an hangar at the Schiphol airport have been composing live messages in reply to consumers’ questions submitted in form of tweet or post. Below, for example, you can see their reply to the popular blog Dutch Cowboys.

Feel the colour

Admin — Thu, 11 Aug 2011 02:37:13 +0000

Clothing brand Bonds is giving people the opportunity to print Instagram pictures on their undies.

MTV gives a shit

Admin — Thu, 11 Aug 2011 01:57:52 +0000

Twilight actress Nikki Reed asks that everyone actually Give a Shit, on behalf of give-a-shit.org. Go to http://www.give-a-shit.org to find out how you can help spread the Give a Shit movement. As with all good social media campaigns you can earn badges in the form of shiticons, a shitometer measures the amount of shit people give and the logo clearly hints at a “shit ribbon” being available (Yikes!).

Sartalics

Admin — Mon, 08 Aug 2011 06:35:38 +0000

Have you ever wanted to demonstrate sarcasm in an e mail, tweet or in a Facebook post? Well three New York interns working at Bartle Bogle Hegarty (BBH) are trying to make this possible with the introduction of Sartalics, a font to signify a sarcastic tone.

In order to give this movement the best possible chance they are petitioning to get 10,000 people to sign up in order to ignite a mass tweet. Using Twitterblitz for Sartalics, an app that will allow thousands of tweets to be sent from different accounts all at once, will ensure that Sartalics becomes a trending Twitter topic. People can sign up on Sartalics.com where they can allow access to the app. Twitterblitz will tweet out to “all of internet’s biggest players” including executives at Google, Twitter, Facebook, Microsoft, Tumblr, Yahoo and Apple letting them know about Sartalics.

Coca Cola summer love facelook

Admin — Thu, 04 Aug 2011 06:22:39 +0000

Coca-Cola Israel has once again brought together thousands of youths for various summer activities across the country including a movie marathon, day at a water park, rock concert and parties, creating an unforgettable Coca-Cola Summer Love experience for 2011. FaceLook – a real life posting application based on Face.com face recognition technology, enabling participants to post comments and pictures to their Facebook wall using only their faces as identification.

World of Fourcraft

Admin — Thu, 30 Jun 2011 03:00:11 +0000

“World of Fourcraft” uses Foursquare and Google Maps APIs to turn New York City into a giant game of Risk. Users decide which team they are on by swearing allegiance to one of New York City’s five boroughs. Checking into a neighborhood on Foursquare is the online game’s equivalent to placing plastic man on a country in the board game. An algorithm decides who owns each neighborhood using the number of people who have checked into it on each team.

Be stupid at work

Admin — Mon, 27 Jun 2011 04:30:30 +0000

Love this Diesel campaign, created from the “Be Stupid” positioning, comes the Excellbook App, a Microsoft Spreadsheet looking application run on Adobe Air, that pulls your Facebook stream into the spreadsheet so your boss is none the wiser! Classic stunt from diesel.

Tesco: Homeplus Subway Virtual Store

Admin — Thu, 23 Jun 2011 06:59:00 +0000

Ambient marketing meets mobile commerce. This project coming from Korea is awesome. It’s an award winning campaign and a case-study to be analyzed by sociologists at the same time! Why can’t brands think ahead like them?