theideasketchpad® » Social Networking

Fanwagen

Admin — Fri, 04 Nov 2011 05:46:06 +0000

Volkswagen Netherlands came up with this interesting campaign that invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 or the Beetle, the winning car will be equipped with a myriad of features that avid Facebook users will instantly recognize, making it the most social car ever. Sweet.

Negative tweet eliminator

Admin — Mon, 31 Oct 2011 05:18:46 +0000

Meet Dragee, the new Mentos positive zen master, who’s out to remove negativity from the world with the power of Mentos. On their Facebook page, Mentos have created a tab dedicated to Dragee, featuring a series of positivity videos along with a number of customisable/personalised life guidance videos… plus this, the new The Negative Tweet Eliminator that plays out in real time.

The Negative Tweet Eliminator App pulls all sorts of negative tweets from the world over in real time (based on specific keywords, hashtags and subject matter), and then Dragee thrusts his negativity destroying skills at it!

Take this lolipop

Admin — Wed, 19 Oct 2011 03:34:01 +0000

This clever Facebook integration will have you fumbling for the ‘log out’ button pretty quickly. Connect with your facebook account and see a creepy guy starting to stalk you.

Take This Lollipop reminds us that we tend to underestimate the power of social networks and the swag of personal information that can be gleaned from them.

Neat stuff.

Google+

Admin — Thu, 30 Jun 2011 03:13:11 +0000

As a new user of google plus, i must admit that google has done a great job and this might be the biggest contenter for facebook. Google wants to bring the nuance and richness of real-life sharing to software which totally make perfect sense as users these days want a private social network. So check it out and join me in google+.

TwitTV

Admin — Tue, 21 Jun 2011 02:41:26 +0000

A web-tv channel programmed based on what’s trending on the Twitter. Sweet. Check it out here.

Uniqlooks

Admin — Thu, 09 Jun 2011 03:09:29 +0000

Updated from earlier this year, the UNIQLOOKS 2011 Summer Contest once again enables participants to upload their favorite UNIQLO look. This time tho they’ll get the opportunity to win a trip for two to a UNIQLO flagship store in Tokyo, Shanghai, New York, London or Paris. The uploaded looks that receive the highest number of ‘likes’ will be narrowed down to three by UNIQLO and stylist Nicola Formichetti. Those three will win the trips as well as their styles being presented by UNIQLO as the suggested looks for the summer. Have your own look here.

Google +1

Admin — Tue, 05 Apr 2011 03:22:24 +0000

Well, here comes Google’s first real shot at Facebook, introducing the +1 button, essentially, Google’s own “like” button and a step into social that will start appearing for people who have joined the experiment in Google Labs. The +1 button will hit search results from this week, allowing people to “+1? search results, leaving a visual recommendation for your friends to see.

This button provides a few things for Google, firstly, a dramatic increase in “Google Profile” setups (something that just really hasn’t performed well) that really needs to hit a critical mass to have the same social acquisition effect that Facebook is enjoying.

Secondly, it’s about ad targeting data… Facebook are now clear leaders in terms of display ads, and will dominate over the next few years while they are the only ones letting advertisers leverage user-defined profile information to develop highly targeted ad campaigns, Google doesn’t have this, and they need it to compete in a social world.

Then comes the SEO puzzle, what impact will hundreds of +1?s have on your page ranking? Is this going to become another “click fraud” style issue? And don’t forget all the recommendation engine’s Google could pull out of it, and how they could mine that social data… Exciting times are ahead this year, so make sure you join the +1 button experiment here. More on this another day!

Proust

Admin — Wed, 30 Mar 2011 02:38:18 +0000

Proust.com is a place for families and close friends to share the stuff that really matters. It’s a place to capture our life stories, thoughts, and aspirations and spark meaningful conversations about who we are. Its interesting to ask your parents questions which you can get answers too, without having awkward moments.

Path

Admin — Fri, 25 Mar 2011 03:30:32 +0000

As our social space is getting wider, our true connection to another person is getting further. Won’t it be good to have a place to keep those nostalgic moments that you hold on to dearly? It’s great to see an app that connects you another on a very very personal level. Path is the personal network. A place to be yourself and share life with close friends and family. A good app to archive those wonderful moments which you don’t want to lose.

Orange winter warmer

Admin — Mon, 31 Jan 2011 03:44:40 +0000

Orange UK keeps on rolling with their The Feed. If you have a friend in the need of cheering up, tweet about it using #winterwarmer hashtag, and a van full of chocolate and scarves will go to the rescue: