UNICEF dirty water vending machine

A thought provoking approach to showcase the importance of clean water. Nice.

Old spice gets personal

After the ever entertaining old spice commercials, they are back and posted another 25 video’s (and counting) in which the Old Spice guy personally thanks online influentials like Ellen Degeneres, Perez Hilton and Tim Nudd and random strangers for their link love and comments. And not only by name, but in a real ‘I now who you are, and what you are up to’ kinda way. This single tweet by Kevin Rose, with over a million Twitter followers, shows that this next level social media campaigning works like crazy.

Axe rise up

Axe Rise Up is a shower gel, whose promise is to wake you up, so that you don’t miss any opportunity – in the Axe semantics that means don’t miss the girl. In my opinion, this video is a brilliant and playfull illustration of it. The kind of video one might want to watch twice, with sharing potential.

Text translation :
- Look closely at this guy
- He didn’t notice the 10 beautiful girls around him. Apparently neither did you.
- Wake up and get ready.

Sexy CPR

A brilliant idea for this viral spot by Canadian linen room Fortnight. Heading “Super Sexy CPR”, it summarizes in several key stages the gestures which save – in a sexy and dared way.

Jillz loves football

You might know Dutch apple cider brand Jillz from their almost controversial commercial Fresh Men, back in 2009. This week they launched a follow up. Clearly targeted on women, it features the same spicy over the top men again. But the call for action makes it interesting. They want you to vote against the rule that doesn’t allow football players to take off their shirt after a goal. This way, the upcoming World Cup football in South Africa should become interesting for women too.

Shower pooling

Axe is launching a new concept: the shower pooling. As it’s explained in this viral video campaign, the shower pooling will save million of liters and make our planet greener. And this means more happier guys on the planet.

Space monkey

Created as a collaboration between World Wildlife Fund (WWF), Ben Lee and Leo Burnett, “Space Monkey” carries a message about our planet, and features Ben Lee’s track, “Song for the Divine Mother of the Universe”. Inspiring indeed.

Men with talent

Men With Talent is the new Heineken commercial, making fun of the talentshow overload we’re experiencing. Men With Talent is the official and worthy follow up on the highly successful Walk In Fridge commercial.

Utweet

Sorry for the lack of updates my fellow readers. Been away for 3 weeks with my reservist and here i shall share with you another insight by Uniqlo. An interesting idea that make use of tweet to spread the branding.

Press Pause Play

Press Pause Play is a movie about the change in production, distribution and consumption of creative work, and this is the first teaser trailer.