theideasketchpad®

Hungry

Admin — Fri, 18 May 2012 03:08:27 +0000

TBWA ONIRIA made a deal with the most important pizzerias in Asunción and what they did was deliver the order, but a lot later on Friday night.

When the pizza was delivered, they put a message: when you’re hungry, you understand hunger. This pizza is free so you can contribute what you can to help the national food campaign. Food Bank Foundation.

Your world on your wrist

Admin — Fri, 18 May 2012 03:00:44 +0000

Twine talking to the Pebble smartwatch. Twine’s web app, enables anyone to relay word of real-world events, like a basement flooding or a door opening, to the Pebble on your wrist.

VW dad

Admin — Wed, 16 May 2012 06:32:14 +0000

Our new TV ad for the Volkswagen Polo shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from the hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo — ensuring she “stays in safe hands”.

Archifon I

Admin — Fri, 11 May 2012 11:32:27 +0000

Archifon is a large interactive virtual musical instrument originally made for the Olomouc Baroque de-baptized chapel. Architectonical objects are re-interpreted by virtual layer via projection and sound. This is made possible by the mapping of the virtual surface of the chapel’s interior.
Up to ten visitors at a time can interact with Archifon by using the laser pointers. By pointing to any of the more than 100 elements, different audiovisual reactions are initiated.

Easy language

Admin — Thu, 10 May 2012 07:28:36 +0000

Nice campaign by google! Using Google’s speech recognition technology the site, designed for EasyWay Language Center, helps you improving your pronunciation while also having some fun. This is creativity meets effectiveness. I guess i would need to pronounce words properly after this.

Barcode band

Admin — Thu, 10 May 2012 03:32:00 +0000

Quite awesome.

World’s longest lasting banner

Admin — Thu, 10 May 2012 03:14:25 +0000

To drive people to The Stride League of Ridiculously Long-Lasting Records, Stride Gum conceived of a banner ad that would test the limits of man’s ability to click a mouse and hold it. The results, a click-through rate that is currently at .9% (the industry standard is .07%) and one young gentleman who held a click for twenty-two minutes. This just might be the greatest banner ad ever made.

Bet your followers

Admin — Wed, 09 May 2012 07:10:05 +0000

There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers!

Text while driving

Admin — Wed, 09 May 2012 07:04:52 +0000

More and more traffic accidents are due to texting. If we want to reduce the 1.2 million traffic victims worldwide each year, we have to act. How do you convince youngsters not to text while driving? Prove them it is a very bad idea: oblige them to text while driving! See how Belgian learner drivers reacted when they were told they had to pass the mobile phone test in order to get their driver’s license. Not sure this campaign will really be able to teach the lesson, but I like the idea.

The shadow QR code

Admin — Thu, 03 May 2012 04:28:49 +0000

Here comes a new integrated campaign made in South Korea that uses mobile to drive retail and e-tailing sales. Don’t give me the stink eye just because you saw QR code in the title of the post. The idea is pretty smart, and not too geeky, considering the popularity of QR codes in the country.